RECENT WORK — Ife Nnenna

the fit in (Brooklyn, NY)

Founder & Chief Marketing Officer
(2018-Present)

Found and oversee operations for a start-up health, wellness and fitness brand and boutique. Develop and execute media and marketing initiatives to drive brand strategy through the studio, digital and social media ensuring optimal audience development, customer retention, and loyalty. Recruit, evaluate, and manage experienced instructors to facilitate signature group fitness classes. Develop relationships with relevant brands to partner, source, and cross-promote products to target audiences. Conduct primary and secondary research to develop pricing and promotions strategies, ensuring a competitive launch. Build relationships with journalists and other public relations professionals to ensure optimal exposure.

ROCKSTAR GAMES (NY, NY)

**Marketing Strategy Director (**2017 - 2018)
Led, implemented and oversaw development of all marketing strategies, campaigns, media plans, partnerships and marketing technology integrations. Partnered with cross functional teams and agencies including Sales, Promotion, and Media to effectively launch products on time, in budget and with maximum impact. Analyzed consumer data and industry trends to develop and deliver innovative campaigns targeting relevant audiences. Established KPIs and reviewed campaign performance, budget, forecast, and revenue to ensure targets are met. Analyzed and revamped active marketing campaigns to deliver stronger results when required. Built and maintained collaborative relationships with external partners including Sony, Apple, Microsoft, FaceBook, Twitter and more to execute dynamic and impactful initiatives. Managed career development and project deliverables for team of marketing professionals.
- Developed and managed multimillion-dollar global marketing budgets for all product releases and corporate branding programs.
- Led sales and advertising strategy for Grand Theft Auto Five (GTAV) which sold over 95M units and counting, positioning it to earn and maintain its ranking as the best-selling premium game of all time.
- Generated double digit year over year increases in game sales by building cross-functional marketing and advertising strategies centered on acquisition, retention, and conversion in partnership with select retailers.
- Oversaw implementation of integrated sales and marketing technologies and analyzed output to influence campaign strategies across media and sales enabling operational efficiencies.
- Propelled GTAV to maintain top sales ranking positions in 42 of NPD Group’s monthly Top 10 charts, the most appearances of any single game on the NPD's rankings.
**Senior Marketing Manager** (2015 – 2016)
Revamped the digital product sales function and led the creation and implementation of a newly developed strategy that enabled a seamless transition to mass digital adoption. Collaborated with client partners such as Apple, Sony and Xbox among others to develop targeted promotional strategies that optimized new product visibility and sales.
- Adjusted and refocused promotional strategies and created new marketing solutions to adapt to an evolving market from a physical products business model to digital consoles, which enabled the business to remain relevant and competitive while directly influencing growth of the game and digital content sales year over year.
- Collaborated with cross functional teams to release GTAV for PC and achieved strong digitally-delivered sales, as well as the highest number of concurrent users (300K+) for a non-Valve title in the history of Steam.
**Marketing Manager** (2012 – 2014)
Planned and executed the media campaign and retail sales plan for GTAV.
- Partnered with various teams to strategize, plan and execute campaign for GTAV, which generated $1 Billion in gross revenue in 3 days, breaking 6 sales world records in 2013 for entertainment releases.
- Developed advertising strategies including GTAV’s Gameplay Trailer which became recognized as one of the most viral ads of 2013, propelling GTAV to the #2 top trending gaming video on YouTube.
**Associate Marketing Manager** (2010 – 2012)
Built promotional plans for product releases with various retail partners to ensure consistent brand messaging. Oversaw channel marketing campaigns and reviewed post launch results to ensure optimal sales performance.
- Developed an extensive retail campaign for Red Dead Redemption, a game release that ultimately won over 160 game of the year awards.
**Marketing Coordinator (**2008 – 2010)
Partnered with internal team members to develop and execute marketing campaigns on all game releases including Grand Theft Auto 4, Red Dead Redemption, and more. Provided day-to-day project and marketing administrative support for various products.

Atari, Inc (NY, NY)

Marketing Coordinator
(2007 - 2008)

Collaborated with external creative agencies and product teams to create and implement marketing campaigns to promote the launch of various products on time and in budget with optimal impact. Created sales and marketing presentations/briefs, which were distributed to retailers, developers, licensors, and console manufacturers to communicate marketing plans for product releases. Maintained marketing budget for all releases in scope.

**Blacksmith Music/Warner Bros. Records (NY, NY)**

**Project Manager/Marketing Manager**
(2006-2007)
Partnered with various artists to understand the creative direction and develop both strategic and tactical marketing plans to deliver on the client’s vision. Provided project management support on partnership programs from proposal to launch with phases beginning with pitch development to delivery, as well as production, logistics support, budget oversight and other responsibilities.